MCKINSEY: "THE STATE OF FASHION 2024".

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Date of Publishing: 2024
No. of Pages: 112

In 2024, the industry is expected to bear the impact of fluctuations in demand that have punctuated the past few years.

Marketing is another area of focus. After years of relying on performance marketing, brand marketing may increasingly take centre stage in the year ahead.

AS consumers travel with renewed enthusiasm in the year ahead, fashion companies may need to revamp how they engage with consumers who are shopping abroad.

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Contents:

1. Industry Outlook.

2. Global Economy.

3. Consumer shifts.

3.1. Vacation mode.

3.2. The new face of influence.

3.3. Outdoors Reinvented.

4. Fashion System.

4.1. Gen AI's Creative Crossroad.

4.2. Fast fashion's power plays.

4.3. All eyes on brand.

4.4. Sustainability rules.

4.5. Bullwhip snaps back.

5. McKinsey Global Fashion Index.

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