SILICON VALLEY BANK: "STATE OF THE US WINE INDUSTRY 2023".

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Date of Publishing: 2023.
No. of Pages: 97.

If you run a winery, the worst place to find yourself entering a recession is with bloated inventory levels. That leads to rapid discounting. In a weak vintage year, wholesalers may even try to skip over that vintage in favor of the better vintage, as was the case with the 2000 and 2001 vintages that collided with the dot-com bubble. While every recession since the late ’80s has started with too much wine in the tanks, the good news, even with flagging overall demand for wine today, is that with three years in a row of short harvests and good-quality vintages, we have balanced cellar stocks of well-regarded vintages across the industry, so we are the best positioned we’ve ever been to successfully negotiate a recession, should that actually emerge. Those are the facts as they stand heading into 2023. But in a more intermediate-term view, there has never been a wider gulf between the success of the production side of the wine business and that of the premium side. The downward trend has been discussed in this report for many years. And while trading up is still a part of the premium space vernacular that favors the premium business today, those issues impacting lower-priced wine will eventually impact premium producers too if nothing alters the current consumer trajectory of the entire category. This is a situation our industry has to fully embrace and solve as a whole.

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Content:

1. Introduction.

2. Predictions in Review.

3. US Wine Business Predictions and Observations.

4. The Consumer and Demand.

5. Advertising and Promoting.

6. The Winery Sentiment Index.

7. Sales Trends.

8. Cumulative Negative Health Messaging.

9. Have You Ever Raised Bottle Prices?

10. Premium Winery Financial Performance.

11. Grape And Wine Supply.

12. Final Thoughts.

13. Endnotes.

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